Do you have a digital marketing strategy planned for your business?
Now more than ever, having a detailed and up-to-date digital marketing strategy is an essential part of any business plan. Your website and social media networks, these are your online presence. Without a solid digital marketing strategy in place, your website and social media aren’t going to be getting much “foot traffic” on the web. Developing a comprehensive digital marketing strategy will open your business up to new customers while helping you to reconnect you with existing and previous. Creating a digital plan might actually be the most valuable thing you can do for your business in the new year. The question is, how do you get started?
What Is Your Current Online Presence?
Everyone has to start somewhere. If you already have a presence online, that means you’ve already taken the first step. If you are doing any digital marketing, use tools like Google Analytics (https://www.google.com/analytics/#?modal_active=none) to take stock of what’s working for you. Now, with this additional information, you can new goals and digital marketing objectives.
When was the last time your website was updated? Have a professional take a look at it (http://thestorywebs.com/contact-us/) to improve its usability, it’s copy, and SEO. Is your website compatible across both mobile and desktop interfaces? More and more people today are using mobile devices for their web searches. So you want your website to easily work on a smaller screen. Google even has a mobile test (https://search.google.com/search-console/mobile-friendly) to see if your website is mobile friendly or not.
Set Clear Objectives
Knowing what you want is the first step to getting it. What do you want your digital marketing strategy to achieve? Your marketing goals should be actionable and specific, rather than vague objectives like “Get more web traffic”. You need to know exactly by how much you want your web traffic to grow and over what period of time. You should also consider how your digital marketing strategy will fit into your overall business plan.
You should consider looking at your competitor’s digital marketing efforts to see what appears to be working for them. Find what keywords are driving the most traffic to their site. Tools like SEMRush (https://www.semrush.com/) can help you figure out what works best for them, and what could work for you.
Know Your Customers
Your customers must be at the heart of any marketing plan. You want reach out to your audience and connect with them, and the best ways to do this are to figure out exactly who they are. Google Audience Reports (https://support.google.com/analytics/answer/1012034?hl=en) can give you valuable information about who exactly is visiting your webpages.
You also have to consider how your audience might react to your digital marketing efforts. How can you add value to these people’s lives? What does your digital marketing strategy offer them? If you don’t craft a message that connects with your customers, then it doesn’t matter how comprehensive your digital marketing strategy will be.
In a perfect world, all budgets would be unlimited. Sadly, this isn’t the case, so when it comes to digital marketing you have to work within your means. You need to figure out exactly what will give you the best bang for your buck.
When you were looking over your past digital marketing campaigns, what worked and what didn’t? Focus on what’s worked – not what hasn’t.
If you require help to developing and/or executing your strategy, consider hiring a professional marketing partner (http://thestorywebs.com/digital-marketing/). Hiring a team that already has the knowledge of what works and what doesn’t can actually save you money in the long run. A professional marketing partner can help you make the best choices for your marketing budget.
Even the most carefully thought-out plan can’t account for everything. It doesn’t matter if you’ve crafted the perfect marketing strategy, many factors can impact your success. The best marketing strategies have constant monitoring to help you make informed decisions about how you can adapt your strategy to maximize your company’s profitability.
The Story can provide you a consultation, helping you identify opportunities and what the potential impact can be for your company. Contact The Story today at 647-723-7046.