Steppin’ Out Community Theatre Website Redesign

The Brief

Steppin’ Out Theatrical Productions is an award winning not-for-profit theatre company based in York Region providing professional-quality, family-oriented, and affordable theatre in York Region and the GTA. Steppin’ Out needed a way to professionally showcase their theatre company and their productions – past, present and future. They also needed to ensure that their website recognized their donors and was connected to the purchasing system for show tickets.

Our Approach

The Story Web Design & Marketing provided a premier website redesign for Steppin Out’s website.

The Story incorporated the needs to display shows, auditions, sponsors and other information throughout the website.

The Story provided strategic direction to ensure that critical information can be found in multiple locations on the website in order to cater to the different ways that different people engage with the website.

The Story continues to provide ongoing services to keep the website up to date with the most current shows.

The Result

The new website was given an international award for its design.

The new website design provided a balance of static content, ongoing new content, and multiple ways for donations to be made.

Services Provided Include:

  • Web Design
  • Basic SEO
  • Advanced Image Editing
  • Ongoing Content Updating
  • Hosting and Maintenance

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