Getting people to visit your website is where online success begins. There are a number of methods that you can use to get people to visit your website: Pay Per Click Advertising Remarketing Social Media Marketing Search Engine Optimization PAY PER CLICK ADVERTISING (PPC) PPC is a model of internet advertising in which there is no…Details
Over 50% of Canadians now own a smartphone according to new research from Catalyst and GroupM Next. We use our phones at home, at work and on the go for everything from getting directions to checking the weather to social media and online transactions. With so many people using smartphone, your website has to be mobile…Details
Your Website’s Purpose Whether you are building a new website or redesigning an existing website you want it to achieve your business objectives. Four things you need to understand before designing your website: Your website’s purpose Mobile friendly options Search engine optimization (SEO) Simple + engaging = effective The best designed websites are engaging, mobile…Details
You ask for a quote for a website. What you get is not three similar prices, but three very different prices. What do you do? How do you determine what it should really cost for a website for your company? You don’t want to pay too much or too little for your website. You want…Details
April 21st, Google will implement a change that will significantly impact sites aren’t Mobile Friendly This is a time to pay attention. Google is actually notifying the public that they are making a change and what the change is. If your website is not Mobile Friendly, it’s going to be significantly impacted by the change…Details
Designing a website takes time to do it right. Here’s a great little article pointing out some of the key areas that you need to avoid when redesign your site.
It starts with the right content – focused, formatting for multiple devices, keeping it simple, and more.
SEO (Search Engine Optimization) SEO is the process of affecting your visibility in a search engine’s search results (see expanded definition on Wikipedia). Getting ranked highly on Search Engines like Google, isn’t easy, but it is possible for many companies to do. Background of Rankings Search engines (like Google) know that if you find what…Details
Google Plus now has more followers than twitter. And with it’s integration with Google Places, it’s become essential for anyone who is wants to do local marketing online.
Here’s some insightful thoughts from Fast Company on Google Plus:
Here’s an excellent article that breaks down the three different buying stages and the kind of content that prospects are looking for: Early Stage Leads: They are trying gathering information about the problem they are facing and how (and if) they can put together a business plan to address their issue. Mid-Stage Leads: They are…Details
LinkedIn is Now Considered the Most Influential
In this article by Inflection Point, they summarize the results of B2B Marketing’s survey of business social media. A key finding is that 45% said LinkedIn was supporting their business goals vs. 20% for Twitter.