It’s Not All About Google
It’s Not All About Google

When you are talking about search engines, Google is by far the largest search engine used. But it’s not the only search engine used. Here’s what happened in October 2013.

comScore Explicit Core Search Share Report*
Total U.S. – Home & Work Locations

Core Search Entity             Explicit Core Search Share (%)
Google Sites66.9%
Microsoft Sites18.1%
Yahoo! Sites11.1%
Ask Network2.6%
AOL, Inc.1.3%

Don’t Miss 30% of the Market

When you are planning your advertising and marketing via search engines, it starts with Google, but don’t forget about Microsoft (primarily through Bing) and Yahoo.

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.  Source: comScore qSearch.