It’s Not All About Google

When you are talking about search engines, Google is by far the largest search engine used. But it’s not the only search engine used. Here’s what happened in October 2013.

comScore Explicit Core Search Share Report*
Total U.S. – Home & Work Locations

Core Search Entity              Explicit Core Search Share (%)
Google Sites 66.9%
Microsoft Sites 18.1%
Yahoo! Sites 11.1%
Ask Network 2.6%
AOL, Inc. 1.3%

Don’t Miss 30% of the Market

When you are planning your advertising and marketing via search engines, it starts with Google, but don’t forget about Microsoft (primarily through Bing) and Yahoo.

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.  Source: comScore qSearch.