Make a list and check it twice. This is great advice for Santa and anyone designing a website. Using a website design checklist can improve efficiency, minimize mistakes and maintain focus so your newly designed website does exactly what it needs to in order to meet your business objectives.
The items in bold are considered essential for any website:
- Built to achieve your online objectives, which can include:
- Lead Nurturing
- Brand/Online Reputation
- Customer Support
- Responsive website design
- Mobile dedicated site
- High performance server
- Content Distributed Network (CDN)
- Onsite backup (on your host’s server)
- Offsite backup
- Security on your website and server
- Level one SEO – Submit your website’s URL to Google and other search engines, Submit an XML sitemap to Google, use Title tags and include your mailing address and contact information on each page.
- Level two SEO – well written content, create a Google My Business Account, use keywords in website URL and use Rich Snippets on each main page.
- Level three SEO – connect with social media accounts, research website keywords and use on all main pages, create valuable content and resources, promote your website’s resources or posts to bloggers, newspapers and Advertise on Google.
- Fast response
- Simple design and layout
- Easy to navigate
- Clear description of what you do and what value you provide
- Engaging, professionally written copy
- Rich Snippets
- Keyword Research
- Professional Website Design
- Conversion focused
If this checklist seems overwhelming then find a web company that specializes in website design, online conversions, search engine optimization services and graphic design. You might also want to consider the services of a professional copy writer to ensure your website get the results you want.
This is the first of five articles on how to design an effective website. Here are all of the articles:
- Your Website’s Purpose
- Mobile Friendly
- Increasing WebSite Visitors
- Simple + Engaging = Effective
- The Checklist