How Can Good Content Increase My SEO?
Good content can be a very significant factor for increasing SEO.
Good content means that you have content that interests your site visitors. Content can include:
- words written on each page, which papers, case studies, brochures, etc.
- a great video,
- engaging graphics and images
If you have good content… people are more likely to stay on your website longer, decreasing your bounce rate (how quickly people leave your website). Google notices these kinds of things and will give your website a higher rating for a lower bounce rate.
If you have good content… you are much more likely to get people to share the content on your site with other people, whether through social media, or a blog. And Google is placing greater and greater emphasis on shared content.
And, if you have good content… you are far more likely to get someone to someone to convert (to buy something, sign up for a newsletter). While this doesn’t impact SEO, it does impact the real goal of your website.
The Story Website Design and Development can help you develop quality content that attracts, engages and converts your prospects. Don’t lose any more site visitors with sub-par content, contact The Story today.