Launching a great website in a short period of time requires organization and management. Here’s an overview of the information and resources you and your website designer will need in order to complete your website. The Look of Your Website Know the look you want. This is often done by telling your website designer what…
Horizon Interactive Web Design Award Winner This announcement has been a long time coming, but it’s never too late to celebrate! Way back in 2016, The Story Web Design & Marketing won its first web design award from the annual Horizon Interactive Awards for our website design work with the Coalition of Children in Need! About Horizon…
If you want to increase how much business your website is generating, you need to help your client understand how easy it is to buy from you. Learn the powerful web design secret of outlining a simple buying process to incorporate in your website design. Everyone is Too Busy Everyone is busy. And they don’t…
The Story is always excited to work on an cool product with an interesting opportunity. Guerrilla Cube had a unique web design and development requirement. What did they need? Guerrilla Cube needed a new website that provided lots of visuals of their trade show booths. They needed a way to engage prospects in the ability…
Background About 4 months ago, I got a call from a well-known directory, 411.ca. They told me they could lots of exposure with a prominent placement on their directory. And they also told me how listing with them would help my website’s Google rankings because of their relationship with Google. I knew the Google piece…
Over 50% of Canadians now own a smartphone according to new research from Catalyst and GroupM Next. We use our phones at home, at work and on the go for everything from getting directions to checking the weather to social media and online transactions. With so many people using smartphone, your website has to be mobile…
SEO (Search Engine Optimization) SEO is the process of affecting your visibility in a search engine’s search results (see expanded definition on Wikipedia). Getting ranked highly on Search Engines like Google, isn’t easy, but it is possible for many companies to do. Background of Rankings Search engines (like Google) know that if you find what…
Google Plus now has more followers than twitter. And with it’s integration with Google Places, it’s become essential for anyone who is wants to do local marketing online.
Here’s some insightful thoughts from Fast Company on Google Plus:
Here’s an excellent article that breaks down the three different buying stages and the kind of content that prospects are looking for: Early Stage Leads: They are trying gathering information about the problem they are facing and how (and if) they can put together a business plan to address their issue. Mid-Stage Leads: They are…
In this article by Inflection Point, they summarize the results of B2B Marketing’s survey of business social media. A key finding is that 45% said LinkedIn was supporting their business goals vs. 20% for Twitter.