How to Guide for Launching a Website

How to Guide for Launching a Website

Launching a great website in a short period of time requires organization and management.  Here’s an overview of the information and resources you and your website designer will need in order to complete your website. The Look of Your Website Know the look you want.  This is often done by telling your website designer what…

Coalition of Children in Need Award Winning Web Design

2016 Web Design Award

Horizon Interactive Web Design Award Winner This announcement has been a long time coming, but it’s never too late to celebrate!  Way back in 2016, The Story Web Design & Marketing won its first web design award from the annual Horizon Interactive Awards for our website design work with the Coalition of Children in Need! About Horizon…

Website Checklist Part 2 - Mobile Friendly

Checklist #2 – Mobile Friendly

Over 50% of Canadians now own a smartphone according to new research from Catalyst and GroupM Next. We use our phones at home, at work and on the go for everything from getting directions to checking the weather to social media and online transactions. With so many people using smartphone, your website has to be mobile…

Types of Content for Different Buying Stages

Content for Different Buying Stages

Here’s an excellent article that breaks down the three different buying stages and the kind of content that prospects are looking for: Early Stage Leads:  They are trying gathering information about the problem they are facing and how (and if) they can put together a business plan to address their issue. Mid-Stage Leads: They are…