Checklist #2 – Mobile Friendly

Over 50% of Canadians now own a smartphone according to new research from Catalyst and GroupM Next. We use our phones at home, at work and on the go for everything from getting directions to checking the weather to social media and online transactions. With so many...

Content for Different Buying Stages

Here’s an excellent article that breaks down the three different buying stages and the kind of content that prospects are looking for: Early Stage Leads:  They are trying gathering information about the problem they are facing and how (and if) they can put...

Twitter Losing Ground to Linked In

LinkedIn is Now Considered the Most Influential In this article by Inflection Point, they summarize the results of B2B Marketing’s survey of business social media.  A key finding is that 45% said LinkedIn was supporting their business goals vs. 20% for Twitter....