This how to guide will help you to understand how to write website copy for your home page. Better home page copywriting will help you to get more sales. Getting Leads Takes Money and Effort Getting people to your website can take a lot of money and effort. You can do things like Search Engine…
Getting visitors engagement on your website can be hard If you have a Universal Value Proposition (UVP), you can quickly convey your value and get their attention. A More Successful Website A quality UVP will help your website to be more successful. This resource will help you to create a quality UVP, so that visitors…
Case studies provide credible stories about your product or service. With a simple process, you can create powerful case studies that you can then use on your website and other marketing materials. With some key questions and a simple outline, you get powerful case studies that help your business. It Begins with an Interview To…
If you want to increase how much business your website is generating, you need to help your client understand how easy it is to buy from you. Learn the powerful web design secret of outlining a simple buying process to incorporate in your website design. Everyone is Too Busy Everyone is busy. And they don’t…
Is your website copy hurting your business? When surfing the net for a product or service, we’ve all landed on one of those webpages that just looks exhausting. There is too much text, it’s too dense, it’s way too busy. We maybe spend about 15 seconds looking at it and then close the window. Even…
Web Page Content Built to Convert Most companies know that creating a website is easy. But creating a website that gets people to do something is hard. There are certain key pages on any website that should be driving visitors to take some sort of action, whether it be making a purchase, inquiring about a…
First impressions matter. It takes less than one second to form a first impression about a person. It takes milliseconds for users to form an opinion about a website. A well-designed website grabs your visitor’s attention. A website that is simply and attractively designed, is easily understood and has valuable content that straightforward to find…
Here’s an excellent article that breaks down the three different buying stages and the kind of content that prospects are looking for: Early Stage Leads: They are trying gathering information about the problem they are facing and how (and if) they can put together a business plan to address their issue. Mid-Stage Leads: They are…
Successful website content accomplishes 3 things: Attracting people to your website. Getting people Engaged, reading your website, Taking Action Without action, your website will fall short of the success you need. Success is Action You want people to take an action that will get them to buy or lead them to buy (i.e. asking for…
When you are talking about search engines, Google is by far the largest search engine used. But it’s not the only search engine used. Here’s what happened in October 2013. comScore Explicit Core Search Share Report* Total U.S. – Home & Work Locations Core Search Entity Explicit Core Search Share (%) Google Sites 66.9% Microsoft…