How to write a case study simply

Powerful Case Studies, Created Simply

Case studies provide credible stories about your product or service.  With a simple process, you can create powerful case studies that you can then use on your website and other marketing materials. With some key questions and a simple outline, you get powerful case studies that help your business. It Begins with an Interview To…

Types of Content for Different Buying Stages

Content for Different Buying Stages

Here’s an excellent article that breaks down the three different buying stages and the kind of content that prospects are looking for: Early Stage Leads:  They are trying gathering information about the problem they are facing and how (and if) they can put together a business plan to address their issue. Mid-Stage Leads: They are…