Do you have a digital marketing strategy planned for your business? Now more than ever, having a detailed and up-to-date digital marketing strategy is an essential part of any business plan. Your website and social media networks, these are your online presence. Without a solid digital marketing strategy in place, your website and social media…
In the world of web design, a slider is a fancy way of saying slideshow. It is one image transitioning to another image. Sliders are typically found at the top of a home page and feature a large image with a headline or short paragraph that transitions to another large image with a headline or…
6 Reasons To Get a New Web Design in 2016 and 1 Reason Not To The New Year is here and you may be considering whether or not you should get a new web design in 2016. Should you? Will it help your business? Here’s some thoughts that can help you weigh your options and…
Background About 4 months ago, I got a call from a well-known directory, 411.ca. They told me they could lots of exposure with a prominent placement on their directory. And they also told me how listing with them would help my website’s Google rankings because of their relationship with Google. I knew the Google piece…
Your Website’s Purpose Whether you are building a new website or redesigning an existing website you want it to achieve your business objectives. Four things you need to understand before designing your website: Your website’s purpose Mobile friendly options Search engine optimization (SEO) Simple + engaging = effective The best designed websites are engaging, mobile…
Designing a website takes time to do it right. Here’s a great little article pointing out some of the key areas that you need to avoid when redesign your site. It starts with the right content – focused, formatting for multiple devices, keeping it simple, and more. 6 Common Misconceptions
SEO (Search Engine Optimization) SEO is the process of affecting your visibility in a search engine’s search results (see expanded definition on Wikipedia). Getting ranked highly on Search Engines like Google, isn’t easy, but it is possible for many companies to do. Background of Rankings Search engines (like Google) know that if you find what…
Google Plus now has more followers than twitter. And with it’s integration with Google Places, it’s become essential for anyone who is wants to do local marketing online. Here’s some insightful thoughts from Fast Company on Google Plus: Plus-One This: Proof That Google Plus Will Prevail
LinkedIn is Now Considered the Most Influential In this article by Inflection Point, they summarize the results of B2B Marketing’s survey of business social media. A key finding is that 45% said LinkedIn was supporting their business goals vs. 20% for Twitter. Inflection Point Article
Successful website content accomplishes 3 things: Attracting people to your website. Getting people Engaged, reading your website, Taking Action Without action, your website will fall short of the success you need. Success is Action You want people to take an action that will get them to buy or lead them to buy (i.e. asking for…