Do you know the difference between good SEO and bad SEO? Years ago, SEO methods were developed that encouraged ways to “cheat” and artificially raise your website’s search engine ranking. These methods are now referred to as “Black Hat SEO”, after the Black Hat wearing villains in old Westerns. “White Hat SEO”, named after the…
Is your website copy hurting your business? When surfing the net for a product or service, we’ve all landed on one of those webpages that just looks exhausting. There is too much text, it’s too dense, it’s way too busy. We maybe spend about 15 seconds looking at it and then close the window. Even…
Web Page Content Built to Convert Most companies know that creating a website is easy. But creating a website that gets people to do something is hard. There are certain key pages on any website that should be driving visitors to take some sort of action, whether it be making a purchase, inquiring about a…
You want an awesome looking website, but aren’t sure where to start? Start with what you know. Know what you have and know where you are going. Start with What You Have Do you have: Photos of your products, people, place, etc.? A professionally designed logo? Icons that you want to use? Photos Invest in…
6 Reasons To Get a New Web Design in 2016 and 1 Reason Not To The New Year is here and you may be considering whether or not you should get a new web design in 2016. Should you? Will it help your business? Here’s some thoughts that can help you weigh your options and…
Background About 4 months ago, I got a call from a well-known directory, 411.ca. They told me they could lots of exposure with a prominent placement on their directory. And they also told me how listing with them would help my website’s Google rankings because of their relationship with Google. I knew the Google piece…
Getting people to visit your website is where online success begins. There are a number of methods that you can use to get people to visit your website: Pay Per Click Advertising Remarketing Social Media Marketing Search Engine Optimization PAY PER CLICK ADVERTISING (PPC) PPC is a model of internet advertising in which there is no…
Your Website’s Purpose Whether you are building a new website or redesigning an existing website you want it to achieve your business objectives. Four things you need to understand before designing your website: Your website’s purpose Mobile friendly options Search engine optimization (SEO) Simple + engaging = effective The best designed websites are engaging, mobile…
You ask for a quote for a website. What you get is not three similar prices, but three very different prices. What do you do? How do you determine what it should really cost for a website for your company? You don’t want to pay too much or too little for your website. You want…
Successful website content accomplishes 3 things: Attracting people to your website. Getting people Engaged, reading your website, Taking Action Without action, your website will fall short of the success you need. Success is Action You want people to take an action that will get them to buy or lead them to buy (i.e. asking for…