If you are considering a low cost website, you need to consider your goals. If SEO (getting rankings on Google) is one of your goals, you should be very careful about looking at Wix, Squarespace, and Weebly. Here’s an article that compares how each of the 4 platforms, WordPress, Wix, Squarespace, and Weebly compare when it…
Do you know the difference between good SEO and bad SEO? Years ago, SEO methods were developed that encouraged ways to “cheat” and artificially raise your website’s search engine ranking. These methods are now referred to as “Black Hat SEO”, after the Black Hat wearing villains in old Westerns. “White Hat SEO”, named after the…
Do you have a digital marketing strategy planned for your business? Now more than ever, having a detailed and up-to-date digital marketing strategy is an essential part of any business plan. Your website and social media networks, these are your online presence. Without a solid digital marketing strategy in place, your website and social media…
Background About 4 months ago, I got a call from a well-known directory, 411.ca. They told me they could lots of exposure with a prominent placement on their directory. And they also told me how listing with them would help my website’s Google rankings because of their relationship with Google. I knew the Google piece…
Online reviews and testimonials can help your company grow. According to Marketing Land, “90% of customers say buying decisions are influenced by online reviews.” Social media reviews and testimonials have significant clout when it comes to influencing consumer buying decisions. And they can do more than that – they can also impact your online marketing…
Getting people to visit your website is where online success begins. There are a number of methods that you can use to get people to visit your website: Pay Per Click Advertising Remarketing Social Media Marketing Search Engine Optimization PAY PER CLICK ADVERTISING (PPC) PPC is a model of internet advertising in which there is no…
Over 50% of Canadians now own a smartphone according to new research from Catalyst and GroupM Next. We use our phones at home, at work and on the go for everything from getting directions to checking the weather to social media and online transactions. With so many people using smartphone, your website has to be mobile…
April 21st, Google will implement a change that will significantly impact sites aren’t Mobile Friendly This is a time to pay attention. Google is actually notifying the public that they are making a change and what the change is. If your website is not Mobile Friendly, it’s going to be significantly impacted by the change…
SEO (Search Engine Optimization) SEO is the process of affecting your visibility in a search engine’s search results (see expanded definition on Wikipedia). Getting ranked highly on Search Engines like Google, isn’t easy, but it is possible for many companies to do. Background of Rankings Search engines (like Google) know that if you find what…
Google Plus now has more followers than twitter. And with it’s integration with Google Places, it’s become essential for anyone who is wants to do local marketing online. Here’s some insightful thoughts from Fast Company on Google Plus: Plus-One This: Proof That Google Plus Will Prevail