Ecommerce Optimization

Exponentially Increase Your Revenue

Conversion Rate Optimization Services for Maximizing Revenue

It doesn’t matter how much traffic you get on your website if it doesn’t convert into sales. The Story understands how to get the conversion rate you need for success.
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What is CRO?

Making a purchase from your website is referred to as a Conversion. Conversion Rate Optimization (CRO) is the process of increasing the percentage of visitors to your website that make a purchase.
CRO may involve:

  • changes to a website’s design,
  • copywriting
  • of certain elements

CRO is the systematic process of making changes and then measuring the impact of those changes in order to optimize conversion rates.

Increase Your Revenue by 50%

If you want to increase the revenue of your online store, you can do it one of three ways:

  • Increase traffic to your website by 50%.
  • Increase conversions by 50%
  • Increase your revenue by 25% and your conversions by 25%.

Which strategy you decide on, depends on your offering and opportunities for new traffic (using Advertising or SEO) as well as opportunities to optimize your website for more conversions. The Story can work with you to determine the best opportunities for growing your business.

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Important Fact

A well designed interface can increase the conversion rate of a website by 200-400%.
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Our Process


Evaluate & Update

We determine what changes we should make to your website.


We analyze results after changes are made.


We continue making changes to optimize your website

How It Works

There are lots of opportunities to make changes to a website. There are metrics we use to determine the success of the changes. We measure the impact and how people are using your website. We ensure that we are making the right changes to maximize revenue for your business. Some of those ways include:
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Change buttons, forms or text
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Analyze usage patterns with maps and recordings
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Optimize for mobile and speed
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Analytics: measure goals
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AB Testing
“Working with The Story was tremendous. When they first revealed my page layouts to me I was blown away. It was much better than I had imagined, and used colours and graphics that I absolutely represented how I feel about my brand.”
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Mark Christie, President Salesforce Training

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Why is Conversion Rate Optimization important?
A conversion is someone purchasing from your website. If your conversion rate is low, that means not many people are buying from your website. Conversion Rate Optimization services focus on increasing the percentage of people buying from your website. When your eCommerce website is continually being optimized, the percentage of people buying keeps increasing, and your revenue keeps going up.
What is WordPress and why would I want my website developed on WordPress?

WordPress is the most popular Content Management System (CMS). A CMS is an interface for helping to develop and manage a website.

WordPress is free and open-source CMS. More than 60 million website designs have been developed in WordPress. For more information on WordPress, check out Wikipedia

Maximize Your Website

Significantly improve your website conversion rate and watch your revenues grow