Are you getting lots of web traffic but not many leads or sales?
Just because you’re getting lots of website traffic doesn’t mean that traffic is helping your bottom line. Even if people are visiting your site, that doesn’t mean they are converting. They could be landing on it, and then immediately leaving. Or they could be spending some time looking around, then moving onto another business. Either way, you need to transform your website to change those visitors into your customers. You do this through Conversion Rate Optimization.
The Story Web Design & Marketing with improve your online results by building a conversion rate optimization (CRO) strategy specifically designed for your company’s needs.
Understanding CRO Services
Our data-driven CRO strategy will be focused on:
- Reducing bounce rates and increasing engagement
- Increasing conversions = leads and sales
- Using variant testing to optimize key elements for action
CRO isn’t based on feelings or hunches, but on accurate data taken from your website’s metrics through tools such as Google Analytics. This doesn’t mean that metric data alone is the answer. Conversion Rate Optimization is both an art and a science. Truly effective CRO requires data-driven accuracy combined with creativity in order to properly optimize your website to increase your conversions and leads.