What is Digital Marketing

What is Digital Marketing

Digital Marketing is the use of digital advertising through a number of online methods such as organic search engine optimization, link development, paid search campaigns, social media outreach, email marketing, content and blog marketing, and many more. Digital marketing has increasingly become one of the most important components of any company’s overall business plan to reach their target audience, increase web traffic, generate leads and increase profit.

Maximized Marketing Campaign

One of the major advantages of digital marketing is that, by using a number of online tools and services, the success of your company’s digital marketing strategy in can be monitored in real time. This allows us to quickly adjust your digital marketing campaign to maximize its impact.

In consultation with you, our team will deliver a complete digital marketing game plan, customized to your marketing goals, needs, and budget.

A digital marketing strategy can include:

Professionally Designed Websites

A well-designed website is at the heart of any effective digital marketing strategy. From professional written copy, to a design that draws your target audience in, we can create a website for you that will convert your visitors into customers. Feel free to check out some of our award-winning website design work here.

Search Engine Optimization

SEO is the art of making your website rank as high on search engines as possible, guaranteeing you a spot on the very first page. You can find out right now how you can optimize your standing on Google with our Free Webpage Audit.

Local SEO

Your overall ranking on Google means little if your website isn’t being seen by local target audiences. Local SEO puts you in the spotlight for local consumers who are looking for a service exactly like yours.

Semantic SEO

With proper Semantic SEO, search engines are able to direct potential customers to your website, even if their search term doesn’t match exactly. Among other things, it helps Google to match search intent.

Keyword Research

Keywords are literally the keys to a high search engine ranking. They are the words and phrases used in the when searching for products and services like yours. Our keyword research finds the best keywords to drive traffic to your site.

Social Media Marketing

Social media marketing maximizes one of the most influential forms of media. By harnessing this power, we can get your brand, message, and content out to customers, increasing your website traffic quickly and effectively.

Lead Nurturing

Building a relationship with your target audience is one of the basic tenants of marketing. Lead Nurturing helps you generate leads and keep you connected with both old and new prospects, helping to guide them through their buying process.

Pay Per Click Advertising

Pay Per Click Advertising jumps you right to the top of any search results. Every time your link is clicked, you pay a small fee to the search engine, or whatever service the link is advertised on.

Conversion Rate Optimization

The number of people visiting your website doesn’t matter if they aren’t being converted into customers. Conversion Rate Optimization uses a number of techniques to generate leads and increase the number of visitors who will become customers.

Strategic Digital Marketing Consulting

If you don’t know where to begin with digital advertising and marketing, we offer Strategic Digital Marketing Consulting. Together, your company and our team will develop the best digital strategy for your business, reaching your marketing goals and beyond.

Get Your Digital Marketing Strategy Started with A Free Website Audit

We would be delighted to help you reach your digital marketing goals. We could start with a free SEO audit of your website. Our digital marketing experts will report all the ways that your website could be optimized to better take advantage of SEO rankings. Once you know exactly what is wrong, we can tackle those problems together. If you want your free SEO Audit, just call us at 1-800-349-3394 to start developing a digital marketing strategy that works!