How to Make a Skimmable Website (& Why You Want To)

How to Make a Skimmable Website (& Why You Want To)

There’s a lot of noise on the internet. It can be tough to get your online message to stand out, and even tougher to get people to take the time to read the text on your site. That’s where skimmable websites come in. In this blog post, we’ll discuss the benefits of skimmability and how you can make your own website more skimmable!

What is a Skimmable Website?

A skimmable website design is one that’s easy to read and doesn’t require a lot of time or effort from the reader. The purpose of skimmability is to make it as effortless as possible for people to get the information they need from your website. 

This can be achieved in a variety of ways, including using clear and concise language, breaking up text into short paragraphs, and using headings and subheadings to organize information. We’ll talk more about these steps later in this post.

Before we get into the specifics of how to create a skimmable website, let’s first explore some of the many benefits of creating one.

Benefits of a Skimmable Website

Here are just a few of the benefits that skimmable websites offer:

Increased Engagement

People who can easily read and understand your website are more likely to stay engaged with the content. This is especially vital for websites requiring visitors to take action, such as making a purchase or signing up for a service. If the process is straightforward, people are more likely to follow through.

Easier Navigation

A skimmable website is also easier to navigate. The layout is simple and organized, making it easy for your site visitors to find the information they need. This also helps reduce the chances of them getting lost on your website or becoming frustrated with the navigation.

Easier navigation also contributes to improved user-friendliness, which is always a plus.

Improved Search Engine Optimization

Since skimmable websites are typically well-organized and use clear language, they tend to fare better in search engine results. This is because search engines like Google consider these factors when determining where to rank websites in their results.

Additionally, skimmable websites often have an easier time attracting backlinks, which is an essential part of SEO. When other websites link back to your website, it tells search engines that it is valuable and trustworthy. This can further improve your website’s ranking in search results.

Better Conversion Rates

As we mentioned earlier, skimmability can be a major factor in whether or not people take action on your website. For example, if you’re selling products or services, or trying to get visitors to sign up for your email list, a skimmable website can help you convert more visitors into leads and customers.

After all, skimmable websites are largely designed with conversion in mind. Therefore, the layout is uncluttered, and the call-to-action is prominently displayed, making it easy for your visitors to find out what they need to do next.

Additionally, skimmable websites might load faster, another critical factor in conversion rates. If your website takes a while to load, people are likely to give up and go elsewhere.

(Don’t miss our how-to guide for launching a website next)

Improved comprehension

The easier a website is to read, the better chance people have of understanding the content. When text is broken down into small paragraphs and headings, it’s easier for readers to follow along and retain the information.

Increased ROI

If you want to get the most out of your website investment, skimmability is key! A skimmable website will help you achieve better results in less time by engaging more readers and improving comprehension rates. In other words, you’ll see a higher return on your investment by making your website skimmable.

Now that we’ve explored some of the benefits of skimmable websites, let’s take a look at how you can make your own website more skimmable.

How to Make a Skimmable Website

There are a number of actionable steps you can take to make your website more skimmable. 

Here are some of the most effective:

Keep Your Content Concise

When it comes to skimmability, less is definitely more. The more concise your text is, the easier it will be for people to read and understand. So, when writing content for your website, try to keep things short and sweet. Get straight to the point and avoid using unnecessary words.

Use Headings and Subheadings

Make use of headings and subheadings to organize your content and make it easy to scan. By using these elements, you can break up your text into smaller, more manageable chunks. This makes it easier for readers to find the information they’re looking for and skim over the rest.

Use Bullet Points

Another great way to make your content skimmable is to use bullet points. When used sparingly, bullet points can help highlight important information and make it easier to scan the page. Just be sure not to overdo it – too many bullet points can be just as confusing as no bullet points at all!

Keep Font Size in Mind

The font size you use on your website can also impact skimmability. If the font is too small, it will be tough for some people to read. On the other hand, if the font is too large, it can make your text look like one big block that’s difficult to scan. The best bet is to find a happy medium – a large font size enough to be easy to read but not so large that it’s distracting.

Incorporate Visuals

If pictures can tell a thousand words, imagine what visuals can do for skimmability! Incorporating images, videos, and other visual elements into your content can help divide up the text and make it more visually appealing. Not to mention, visuals are a strategic way to grab attention and keep people engaged.

Skimmable Websites: FAQs

Next, let’s go over a few frequently asked questions about skimmable websites.

What is a skimmable website?

A skimmable website is designed to be easy to read and understand. The layout is uncluttered, and the content is broken down into small paragraphs, headings, and bullet points. Additionally, skimmable websites might load faster, another critical factor in conversion rates.

Why should I make my website skimmable?

There are a number of benefits to making your website skimmable, including:

  • Increased conversion rates
  • Improved comprehension
  • Increased ROI

How can I make my website more skimmable?

You can make your website more skimmable by keeping your content concise, using headings and subheadings, incorporating visuals, and paying attention to font size.

We Can Help

Whether your goal is creating a more skimmable website, designing a site from scratch, or anywhere in between, we can help. Contact the professional web design experts at The Story today to find out how we can help you achieve your online goals.


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