Copywriting for Growth
If you want success with your website, it must be built to engage and persuade. You need a Kitchener copywriting team to help you get the results you want.
Successful website copy will do the following:
- Grab attention
- Gets right to the point
- Help readers ponder their problems
- Prove your capabilities
- Provides a compelling call to action
Great copywriting can be the difference between success and failure.
The Copywriting Problem
It's hard to write persuasive copy
People procrastinate writing
Bad copy produces bad results
Get help to select the right words so you can reach your goals.
One of our clients had a problem with the attention rate on their website. For every visitor to the website, 68% bounced off of the website. A bounce is when someone comes to the website and leaves right away.
Our client’s old website didn’t get anyone’s attention. It didn’t engage or inspire.
When The Story Web Design and Digital marketing provided a new, wow factor design for them, their bounce rate dropped to less than 2%. That means that for every 1000 people who came to their website, originally, 320 people were spending time on their old website. With the new website design, more than 980 people were engaged in the website. That’s more than a 300% increase.
Scientifically Proven Strategies
You need a crystal clear message that uses strategies to help engage people’s minds and emotions. The Story Web Design & Marketing will work with you to understand your target market’s needs and how best to reach them.
The Story brings together scientifically multiple techniques, including: how people read websites, what causes them to engage, how they make buying decisions, and what causes them to choose to take action.
We enable you to provide a simple, clear message for today’s busy, distracted buyers.
How It Works
We help define your goal, conduct research and brainstorm ideas
We look for insights into your business value and what will motivate your target market.
Drafts, Reviews and Final
We create drafts and review them with you. We refine them to get it just right.
RYAN CLAGETT, Periodontist
Own Your Market
In order to own your market, your copy must
- Captivate busy people
- Simplify complex ideas
- Engage emotionally
- Motivate people to act
Get the clear message you need to drive more business
15 Monterey Road, Kitchener Ontario, N2B 1V2