Copywriting in Kitchener

Copywriting for Growth

If you want success with your website, it must be built to engage and persuade.  You need a Kitchener copywriting team to help you get the results you want.

Successful website copy will do the following:

  • Grab attention
  • Gets right to the point
  • Help readers ponder their problems
  • Prove your capabilities
  • Provides a compelling call to action

Great copywriting can be the difference between success and failure.

Kitchener Copywriting Firm

The Copywriting Problem

It's hard to write persuasive copy

It's hard to write persuasive copy

Writing gets procrastinated

People procrastinate writing

Bad copy hurts Google rankings

Bad copy produces bad results

Get help to select the right words so you can reach your goals.

300% Increase

Copywriting Case Study

One of our clients had a problem with the attention rate on their website. For every visitor to the website, 68% bounced off of the website. A bounce is when someone comes to the website and leaves right away.

Our client’s old website didn’t get anyone’s attention. It didn’t engage or inspire.

When The Story Web Design and Digital marketing provided a new, wow factor design for them, their bounce rate dropped to less than 2%. That means that for every 1000 people who came to their website, originally, 320 people were spending time on their old website. With the new website design, more than 980 people were engaged in the website. That’s more than a 300% increase.

Maximizing Marketing

This is a huge way to stretch marketing dollars for any company. A website that engaging and persuasive copy and marries it with excellent web design can see a significant multiplier of the results from their marketing.
Important Fact finger pointing

Important Fact

The most persuasive copy is written between a third and sixth grade level. Simple copy makes it easy for anyone to read. Everyone is distracted and simply written copy makes it easy for everyone to keep engaged.

Scientifically Proven Strategies

You need a crystal clear message that uses strategies to help engage people’s minds and emotions. The Story Web Design & Marketing will work with you to understand your target market’s needs and how best to reach them.

The Story brings together scientifically multiple techniques, including: how people read websites, what causes them to engage, how they make buying decisions, and what causes them to choose to take action.

We enable you to provide a simple, clear message for today’s busy, distracted buyers.

Copywriting - Scientific Strategies

How It Works

We work with you to understand your needs, value and business objectives

Content Strategy

We help define your goal, conduct research and brainstorm ideas

research and interviews

Deep Dive

We look for insights into your business value and what will motivate your target market.

Process for copy development icon

Drafts, Reviews and Final

We create drafts and review them with you. We refine them to get it just right.

My Periodontal practice needed a website that looked professional and helped us to grow our practice. The Story delivered a custom designed website that gave visitors an impression of who we are. The Story also helped us with copy and other design work. And when we needed to address issues with Google My Business, The Story stepped up helped us through the issues.
Ryan Clagett

RYAN CLAGETT, Periodontist


Own Your Market

In order to own your market, your copy must

  • Captivate busy people
  • Simplify complex ideas
  • Engage emotionally
  • Motivate people to act

Get the clear message you need to drive more business

The Story Web Design and Marketing logo

15 Monterey Road, Kitchener Ontario, N2B 1V2