BioKinimetrics, (www.biokinemetrics.com) a manufacturer of x-ray software and hardware, needed to fully brand and create a new website for ChiroSight. ChiroSight is their brand that markets specifically to chiropractors. ChiroSight is the only Chiropractic-Centric Digital X-ray Company In The World. The new website needed to showcase the products and software, targeted specifically to chiropractors.
BioKinimetrics selected The Story to create a new brand, website, copywriting, and ecommerce funcitonality for ChiroSight.
The new website needed to be a fresh new look that would showcase them as a leading brand for chiropractors. The website needed to make it easy for chiropractors to understand the value of their x-ray software and hardware.
The Story started with creating a new logo for ChiroSight that aligned with the feel of the logo/brand of BioKinimetrics. ChiroSight was interviewed in order to fully flesh out their requirements and understand their business for creating quality content for their website. There were numerous discussions on how chiropractors like to purchase new equipment, as this needed to be incorporated in the design of the website.
ChiroSight was provided with multiple design concepts for their website and one design style was selected. A weekly project meeting was established to keep things moving forward to completion.
The Story helped ChiroSight understand the deliverables they needed and helped make sure the project kept moving forward. The company loves the new look of the website and especially the increase in sales.