Knights Hockey

Knights Hockey

The Story Web Design & Marketing updated and expanded the website of our North York Knights youth hockey league. They responded in a timely manner with attention to detail. He had excellent insight into the best approach to present our information and navigate the content of our website. They provided professional results and very helpful guidance through the process and we are very pleased with how the product was delivered and the overall appearance of the website. I personally recommend The Story Web Design & Marketing.

MIKE BINETTE, Vice President, NY Knights Hockey

Knights Hockey Website Design


The Brief

North York Knights Hockey Association has three hockey leagues that they manage.  They needed a website for each of the leagues that provide instruction and information to new visitors and returning participants (kids and their parents).

Their websites needed to easily show static information to make it easy for people to understand how to apply and other information about the leagues.  The websites also need to have regularly updated information that is compelling to keep participants coming back to help keep everyone informed of news relevant to the leagues.

Our Approach

The Story Web Design & Marketing created an eye catching design with the use of actual league members in action throughout the website.

The blog was used for creating the new announcements and news items that are added on a regular basis, in order to make it even more compelling for participants and their parents to regularly check out the website.

A forms system was created to gather applicant information and connect applicants with the Hockey Association in the application process.

Knights Hockey has provided The Story with a host of images, so that The Story can easily choose a great photo to align with new announcements and updates that are provided from time to time.

The Result

With the imagery of the kids playing hockey, everyone associated with the league is excited about how the kids are showcased throughout the websites.  The information is regularly updated and participants can find the information that they needed.

With help from The Story, Knights Hockey doesn’t need to be concerned about the technology behind the website.  They just provide the updates and The Story publishes the information on the website in a timely manner.

Provided full Website Redesign and Conversion Rate Optimization, including:

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