SEO THAT PAYS

Because it's gotta produce results

Getting on page 1 of Google means nothing, if you aren't getting more business. At The Story, our focus is delivering better rankings AND revenue.
In almost all cases, getting ranked on Google takes time and/or money. The good news, is that good Search Engine Optimization rankings on Google usually pays big time.

Lost Opportunities

There are a lot of companies making a lot of money today, because they have taken SEO Rankings seriously and they are on the first page of Google.

There’s also a lot of companies with quality products and services that are missing out on opportunities because they aren’t on the first page of Google. The difference between being on the first page of Google and not being on the first page is huge.

What's this mean? 67% of the clicks happen on the first page of Google. 48% of the click happen in the first 3 positions. And 57% happen in the first 5 positions. That means you want to get on page 1 of Google and you want to get as high as you can on page one.

The SEO Problem

How does a business determine what to do? A business owner or head of marketing will get 10s or hundreds of emails each month, promising page 1 of Google? Does this work?

How does anyone determine who can help them get rankings on Google.

How Do Google Rankings Work?

Google is very concerned about serving you up with the what you are looking for, every time you do a search on Google. When you do a search, sometimes you will click on a paid advertisement. And every time you do, you contribute to the billions of dollars Google makes every month – about 90% of it from advertising.

Google is Ultra focused on giving you the right result, because if you get the right result, you will come back to them again an again.

Google uses many different factors to determine where to put your website page for any individual search. If you want a more complete list, Backlinko has a what they call a complete list of 200 factors.  Here’s a partial list of the factors that Google uses to determine rankings:

  • Page speed
  • Content Quality
  • Content Quantity
  • Duplicate Content
  • Reading Level
  • Keywords on the Page
  • Keywords in Title Tag
  • Frequency of Keywords
  • Internal Links on Your Website
  • Number of Outbound links
  • Other Websites Linking to Yours
  • Quality of websites linking to yours
  • Locality of search and website
  • Locality varies based on type of search
  • Sitemap
  • SSL Certificate
  • Mobile Optimized
  • Product Reviews
  • Shares and Likes
  • Meta Tags
  • Author Authority

It's Overwhelming

It can be overwhelming to try to consider which factors that are impacting your rankings on Google. And then deciding which ones you should be using to increase your search engine rankings. Fortunately, there are proven ways to get increased rankings on Google, here are the main ones:

  • Content

    including factors such as: Quality of Content, Quantity of Content, How current the content is, Content Relevancy to Target Market

  • Structure

    including factors such as: Mobile, Duplicate Content, Website Speed, URL Naming. HTTPS

  • Code Quality

    including: Keywords in Titles, Rich Snippets and Metatags, Keywords in Appropriate Headers. Keyword Density

  • Trust

    including factors such as: Authority, Engagement with social media, History

  • Links

    including factors such as: Quality, Volume, Text linking

  • Personal

    including factors such as: Location of website, Locality, History

  • Social

    including factors such as: Reputation, Likes, Shares

You need a vendor who can sort out what is most important for you and what will "move the needle" to get you the results you need.

How To Get My Website On Page 1

Site Analysis

We analyze your website structure, content used, keywords, competition, backlinks and more

Select Options

Combining your objectives and our analysis we provide you our recommendations and you choose.

Rankings Rise

We go to work getting your rankings up on Google and you watch the leads coming in.

About The Story

The Story was founded to help companies be more successful online. We help our clients to understand the possibilities of success online. We are focused on helping them achieve the business objectives.

The Story has a team of experts across the Digital Marketing spectrum, including:

  • Web Design
  • Web Development
  • Copywriting
  • Search Engine Optimization
  • PPC Advertising
  • Social Media Marketing
  • Influencer Marketing
  • Conversion Rate Optimization
  • Lead Nurturing
We believe in helping inform our clients so that they can make the best decision for their business. Our process involves strategic consulting to better understand our clients and the target markets of our customers. Our clients understand their options and the opportunities and we help them determine the best options for success. We provide the services our clients need and watch our customers grow.

Get Page 1 Ranking and
Watch Your Revenue Grow