Do you know the difference between good SEO and bad SEO? Years ago, SEO methods were developed that encouraged ways to “cheat” and artificially raise your website’s search engine ranking. These methods are now referred to as “Black Hat SEO”, after the Black Hat wearing villains in old Westerns. “White Hat SEO”, named after the…
DetailsDo you have a digital marketing strategy planned for your business? Now more than ever, having a detailed and up-to-date digital marketing strategy is an essential part of any business plan. Your website and social media networks, these are your online presence. Without a solid digital marketing strategy in place, your website and social media…
DetailsIs your website copy hurting your business? When surfing the net for a product or service, we’ve all landed on one of those webpages that just looks exhausting. There is too much text, it’s too dense, it’s way too busy. We maybe spend about 15 seconds looking at it and then close the window. Even…
DetailsDoes it Matter? On an average day, 30,000 websites are hacked (source Sophos). Your website security does matter does matter. There are people who hack into websites everyday, all day long, and it is a problem. And it’s not just big companies either. What can I do about it? First of all, don’t panic, although…
DetailsWeb Page Content Built to Convert Most companies know that creating a website is easy. But creating a website that gets people to do something is hard. There are certain key pages on any website that should be driving visitors to take some sort of action, whether it be making a purchase, inquiring about a…
DetailsIn the world of web design, a slider is a fancy way of saying slideshow. It is one image transitioning to another image. Sliders are typically found at the top of a home page and feature a large image with a headline or short paragraph that transitions to another large image with a headline or…
DetailsYou want an awesome looking website, but aren’t sure where to start? Start with what you know. Know what you have and know where you are going. Start with What You Have Do you have: Photos of your products, people, place, etc.? A professionally designed logo? Icons that you want to use? Photos Invest in…
DetailsA Content Distributed Network (CDN) is a network of servers around the world that help to make your website faster. You should consider a CDN if: You are concerned about the speed of your network across the continent or world You have a high demand website You are concerned about website security and availability Just…
Details6 Reasons To Get a New Web Design in 2016 and 1 Reason Not To The New Year is here and you may be considering whether or not you should get a new web design in 2016. Should you? Will it help your business? Here’s some thoughts that can help you weigh your options and…
DetailsBackground About 4 months ago, I got a call from a well-known directory, 411.ca. They told me they could lots of exposure with a prominent placement on their directory. And they also told me how listing with them would help my website’s Google rankings because of their relationship with Google. I knew the Google piece…
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