How to Get Better Rankings on Google?

SEO (Search Engine Optimization) SEO is the process of affecting your visibility in a search engine’s search results (see expanded definition on Wikipedia). Getting ranked highly on Search Engines like Google, isn’t easy, but it is possible for many companies to do. Background of Rankings Search engines (like Google) know that if you find what…

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Content for Different Buying Stages

Here’s an excellent article that breaks down the three different buying stages and the kind of content that prospects are looking for: Early Stage Leads:  They are trying gathering information about the problem they are facing and how (and if) they can put together a business plan to address their issue. Mid-Stage Leads: They are…

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Website Design Has Come A Long Way

Website Design Has Changed Drastically It’s amazing to look back – to 1996 – to see what the website’s of some of the world’s premier companies looked like.  The Pepsi example is perhaps my favourite.  The National Post has done a great job showing us just how significant the changes have been: National Post Websites from…

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Successful Web Content

Successful website content accomplishes 3 things: Attracting people to your website. Getting people Engaged, reading your website, Taking Action Without action, your website will fall short of the success you need. Success is Action You want people to take an action that will get them to buy or lead them to buy (i.e. asking for…

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It’s Not All About Google

When you are talking about search engines, Google is by far the largest search engine used. But it’s not the only search engine used. Here’s what happened in October 2013. comScore Explicit Core Search Share Report* Total U.S. – Home & Work Locations Core Search Entity              Explicit Core Search Share (%) Google Sites 66.9% Microsoft…

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