SEO (Search Engine Optimization) SEO is the process of affecting your visibility in a search engine’s search results (see expanded definition on Wikipedia). Getting ranked highly on Search Engines like Google, isn’t easy, but it is possible for many companies to do. Background of Rankings Search engines (like Google) know that if you find what…Details
Google Plus now has more followers than twitter. And with it’s integration with Google Places, it’s become essential for anyone who is wants to do local marketing online.
Here’s some insightful thoughts from Fast Company on Google Plus:
Here’s an excellent article that breaks down the three different buying stages and the kind of content that prospects are looking for: Early Stage Leads: They are trying gathering information about the problem they are facing and how (and if) they can put together a business plan to address their issue. Mid-Stage Leads: They are…Details
LinkedIn is Now Considered the Most Influential
In this article by Inflection Point, they summarize the results of B2B Marketing’s survey of business social media. A key finding is that 45% said LinkedIn was supporting their business goals vs. 20% for Twitter.
Website Design Has Changed Drastically It’s amazing to look back – to 1996 – to see what the website’s of some of the world’s premier companies looked like. The Pepsi example is perhaps my favourite. The National Post has done a great job showing us just how significant the changes have been: National Post Websites from…Details
Successful website content accomplishes 3 things: Attracting people to your website. Getting people Engaged, reading your website, Taking Action Without action, your website will fall short of the success you need. Success is Action You want people to take an action that will get them to buy or lead them to buy (i.e. asking for…Details
56% of Canadians now own SmartPhones 55% search on their SmartPhone every day 56% of Canadians now own SmartPhones 73% of smartphone users access the mobile web every day 55% search on their SmartPhone every day 35% would give up TV before their SmartPhone 66% have used their SmartPhones every day in the last 7…Details
When you are talking about search engines, Google is by far the largest search engine used. But it’s not the only search engine used. Here’s what happened in October 2013. comScore Explicit Core Search Share Report* Total U.S. – Home & Work Locations Core Search Entity Explicit Core Search Share (%) Google Sites 66.9% Microsoft…Details
To get more website traffic, placement on Google and other search engines is essential. Getting on the first page of Google is hard. There are ways of getting high placement, but it can cost money and/or be difficult. In order to get on the first page of Google, there are two main options: Paid advertising–…Details
Writing web content is not easy. It’s hard to write quality web content that gets your website visitors engaged and taking action. Here are some simple tips to help you write better content to get your website visitors to become customers. Prospect Profile First, you need to start by understanding who you want to come…Details