ULTIMATE WEB DESIGN BLOG

Content for Different Buying Stages

Content for Different Buying Stages
Here’s an excellent article that breaks down the three different buying stages and the kind of content that prospects are looking for: Early Stage Leads:  They are trying gathering information about the problem they are facing and how (and if) they can put together a business plan to address their…
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Twitter Losing Ground to Linked In

Twitter Losing Ground to Linked In
LinkedIn is Now Considered the Most Influential In this article by Inflection Point, they summarize the results of B2B Marketing’s survey of business social media.  A key finding is that 45% said LinkedIn was supporting their business goals vs. 20% for Twitter. Inflection Point Article
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Website Design Has Come A Long Way

Website Design Has Come A Long Way
Website Design Has Changed Drastically It’s amazing to look back – to 1996 – to see what the website’s of some of the world’s premier companies looked like.  The Pepsi example is perhaps my favourite.  The National Post has done a great job showing us just how significant the changes have…
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Successful Web Content

Successful Web Content
Successful website content accomplishes 3 things: Attracting people to your website. Getting people Engaged, reading your website, Taking Action Without action, your website will fall short of the success you need. Success is Action You want people to take an action that will get them to buy or lead them…
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It’s Not All About Google

It’s Not All About Google
When you are talking about search engines, Google is by far the largest search engine used. But it’s not the only search engine used. Here’s what happened in October 2013. comScore Explicit Core Search Share Report* Total U.S. – Home & Work Locations Core Search Entity              Explicit Core Search Share…
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Powerful Tips for Writing Web Content

Powerful Tips for Writing Web Content
Writing web content is not easy.  It’s hard to write quality web content that gets your website visitors engaged and taking action. Here are some simple tips to help you write better content to get your website visitors to become customers. Prospect Profile First, you need to start by understanding…
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