Checklist #4 – Simple, Engaging, Effective
First impressions matter. It takes less than one second to form a first impression about a person. It takes milliseconds for users to form an opinion about a website. A well-designed website grabs your visitor’s attention. A website that is simply and attractively designed, is easily understood and has valuable…
Continue readingChecklist #3 – Increasing Site Visitors
Getting people to visit your website is where online success begins. There are a number of methods that you can use to get people to visit your website: Pay Per Click Advertising Remarketing Social Media Marketing Search Engine Optimization PAY PER CLICK ADVERTISING (PPC) PPC is a model of internet advertising…
Continue readingChecklist #2 – Mobile Friendly
Over 50% of Canadians now own a smartphone according to new research from Catalyst and GroupM Next. We use our phones at home, at work and on the go for everything from getting directions to checking the weather to social media and online transactions. With so many people using smartphone, your…
Continue readingWebsite Buyer’s Checklist Part 1 – Your Website’s Purpose
Your Website’s Purpose Whether you are building a new website or redesigning an existing website you want it to achieve your business objectives. Four things you need to understand before designing your website: Your website’s purpose Mobile friendly options Search engine optimization (SEO) Simple + engaging = effective The best…
Continue readingHow Much Should a Website Cost
You ask for a quote for a website. What you get is not three similar prices, but three very different prices. What do you do? How do you determine what it should really cost for a website for your company? You don’t want to pay too much or too little…
Continue readingGoogle Deadline for Mobile Friendly
April 21st, Google will implement a change that will significantly impact sites aren’t Mobile Friendly This is a time to pay attention. Google is actually notifying the public that they are making a change and what the change is. If your website is not Mobile Friendly, it’s going to be…
Continue reading6 Common Misconceptions About Website Design
Designing a website takes time to do it right. Here’s a great little article pointing out some of the key areas that you need to avoid when redesign your site. It starts with the right content – focused, formatting for multiple devices, keeping it simple, and more. 6 Common Misconceptions …
Continue readingHow to Get Better Rankings on Google?
SEO (Search Engine Optimization) SEO is the process of affecting your visibility in a search engine’s search results (see expanded definition on Wikipedia). Getting ranked highly on Search Engines like Google, isn’t easy, but it is possible for many companies to do. Background of Rankings Search engines (like Google) know…
Continue readingHas Google Plus Failed?
Google Plus now has more followers than twitter. And with it’s integration with Google Places, it’s become essential for anyone who is wants to do local marketing online. Here’s some insightful thoughts from Fast Company on Google Plus: Plus-One This: Proof That Google Plus Will Prevail
Continue reading