Content for Different Buying Stages
Here’s an excellent article that breaks down the three different buying stages and the kind of content that prospects are looking for: Early Stage Leads: They are trying gathering information about the problem they are facing and how (and if) they can put together a business plan to address their…
Continue readingTwitter Losing Ground to Linked In
LinkedIn is Now Considered the Most Influential In this article by Inflection Point, they summarize the results of B2B Marketing’s survey of business social media. A key finding is that 45% said LinkedIn was supporting their business goals vs. 20% for Twitter. Inflection Point Article
Continue readingWebsite Design Has Come A Long Way
Website Design Has Changed Drastically It’s amazing to look back – to 1996 – to see what the website’s of some of the world’s premier companies looked like. The Pepsi example is perhaps my favourite. The National Post has done a great job showing us just how significant the changes have…
Continue readingSuccessful Web Content
Successful website content accomplishes 3 things: Attracting people to your website. Getting people Engaged, reading your website, Taking Action Without action, your website will fall short of the success you need. Success is Action You want people to take an action that will get them to buy or lead them…
Continue readingThink Mobile Doesn’t Count for You? Think again…
56% of Canadians now own SmartPhones 55% search on their SmartPhone every day 56% of Canadians now own SmartPhones 73% of smartphone users access the mobile web every day 55% search on their SmartPhone every day 35% would give up TV before their SmartPhone 66% have used their SmartPhones every…
Continue readingIt’s Not All About Google
When you are talking about search engines, Google is by far the largest search engine used. But it’s not the only search engine used. Here’s what happened in October 2013. comScore Explicit Core Search Share Report* Total U.S. – Home & Work Locations Core Search Entity Explicit Core Search Share…
Continue readingGetting More Website Traffic: SEO vs PPC
To get more website traffic, placement on Google and other search engines is essential. Getting on the first page of Google is hard. There are ways of getting high placement, but it can cost money and/or be difficult. In order to get on the first page of Google, there are…
Continue readingPowerful Tips for Writing Web Content
Writing web content is not easy. It’s hard to write quality web content that gets your website visitors engaged and taking action. Here are some simple tips to help you write better content to get your website visitors to become customers. Prospect Profile First, you need to start by understanding…
Continue readingYou Can’t Use Just Any Old Image
Are you breaking copyright law? Are you using pictures for your presentation or website that you found through a Google search? http://bit.ly/12SlDoK If you are, you are breaking copyright law. You might be thinking – so what? Aside from breaking copyright law, it could cost you too.
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