Website Design Process

Here is a quick overview of how we will approach creating your custom web design.


Creating the Brief

We create a brief that outlines what we will do for you and how we are going to do it. This includes descriptions of goals, objectives and requirements that you have. All associated marketing will be summarized, both existing and future.

site map

Creating the Site Map

When we have all the information we need, we structure the information in a way that makes it easy for us to ensure we are thinking about the same things. We will create a sitemap.

home page

Home Page Concept

We will work with you to ensure your home page concept meets your needs. Many home pages are designed to be somewhat like a landing page, which should have the following:

  • Feature statement (a headline and supporting headline)
  • A benefit statements (overviewing the problem you solve or need you fulfill)
  • OR Value Proposition
  • Proof you do what you say (testimonials, certifications, client logos, etc.)
  • A compelling call to action (normally it’s just one call to action)
  • Methods of Contact (contact form, email, phone, chat)
home page design

Designing the Home page

Based on concepts and content agreed to, we will design two design concepts for your home page. Based on your feedback, we will make modifications to the design you choose. Once changes are agreed to, we move on to the inside pages.

inner pages

Design the Inside Pages

Based on the look of the home page, we will now develop the inside pages. You will get a chance to review, comment and approve the pages designed.


Develop the Website

Once we have all of the designs done, we develop the website on a draft site. You get a chance to review everything and approve it.

web launch

Take the Website Live

Once it’s approved, we schedule it to take it live. There’s then 30 days for you to let us know of any issues which we will fix free of charge.

digital mk

Market Your Website

With your shiny new website, we know that you want to market it through some, or many different digital marketing strategies. We are here to support you in your efforts or do it for you. Often with our clients we have already determined with you how you want to market your website and we will things like Search Engine Optimization, PPC Advertising, Social Media Marketing, Lead Nurturing, and Conversion Rate Optimization.

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“The Story was creative, professional and easy to work with. We’ve received some really great feedback from their congregation, including:

  • “The website looks clean and contemporary”
  • “I like how the website reflects our diversity”
  • “It’s professionally designed”
  • “The website is really easy to navigate”
pic Clagett
RYAN CLAGETT, Periodontist


Work with a dedicated project manager. Our team will build a stunning website that will help you to achieve your business goals.

Ready for you to take your website to the next level?