How to Write a High Performance Blog Post

How to Write a High-Performance Blog Post – It’s Simple

Would you like a formula that helps make your blog posts engaging and easier to write?  You are about to learn the simple method that helps you to write a formula that get’s your readers attention – right off the bat.  And they will want to read more.  The best part of this formula?  It’s simple and easy to do.

Here’s the problem. It’s hard to write content that will get people’s attention and keep it.

Some people tell you that if you blog on your website design, people will read and people will buy. Almost anyone who has tried blogging, will tell you that that’s not true.  Your blog needs to capture people’s attention right away.  It needs to hold their attention.  And it needs to lead them to action.  If it doesn’t do these three things – capture attention, hold attention and lead them to action – then your blog isn’t going to do much for you.

Here’s How It’s Done

It may not surprise you that this blog post has been following the “Promise” method of blogging. Here’s how it’s done.

The Promise: The first paragraph needs to tell you a promise of what you will learn when you read the article. Most newspapers articles are written with this style. You need to tell them what they are going to get out of spending their time reading your article.

The Problem:  The second step is outlining the problem that needs to be overcome.

Mythbusting: This third step is optional, but it can be very powerful. NEED MORE HERE

The Method: Here’s what you are telling them to do

Do’s and Don’ts: Create a list of do’s and don’ts that help people to more fully understand how to be successful with the method you have described.

Next Steps: Make sure you have a call to action for people. You want them to take an action.  What action do you want them to take?  And what’s the benefit from taking the action?


  • Do use this formula to help you. It is simple to follow and it get’s results.
  • Do get started.
  • Don’t think that it will happen if you don’t schedule time to write.

Get Started – For Real

You could be like most people. You’ve read this article and understand that it could be just that simple.  But you know yourself well enough to know that you just won’t do it.  You are too busy and this will be the first thing you procrastinate.  That’s OK.  If you want the benefits that can come from blogging, The Story can help.  We can interview you and write the blogs for you.  If you want help, contact The Story today to get started.

Get In Touch

Step 1 of 2

  • Schedule a Consultation

  • Hidden