Get Found By the AI Tools Your Customers Are Using
More buyers are now researching businesses through ChatGPT, Perplexity, Google AI Overviews, and Claude — instead of (or alongside) traditional Google search. AI Optimization is how you get cited and surfaced when they do.
What Is AIEO?
AIEO (AI Engine Optimization) – also known as GEO (Generative Engine Optimization) is the practice of structuring your website, content, and online presence so that AI-powered search tools — including ChatGPT, Perplexity, Google AI Overviews, Claude, and others — surface your business when users ask questions in your category.
It overlaps with traditional SEO but emphasizes different signals: structured data, clean answers, citation-friendly content, and authority across the open web.
AI Search Is Already Sending You Traffic — Or It Isn’t
A meaningful share of buyer research has shifted to AI-powered search tools. ChatGPT and Perplexity are now common starting points for questions that used to start in Google. Google AI Overviews now show before traditional results for many queries.
If your website isn’t structured for these tools to read, understand, and cite, you’re invisible to a fast-growing slice of demand.
- Your competitors are getting cited in AI-generated answers and you’re not
- Your content is full of insight, but AI tools can’t parse it cleanly enough to use
- You don’t have the structured data, schema, or "speakable" markup AI relies on
- Your authority signals aren’t spread across the open web in a way AI tools recognize
What Strong AIEO Delivers
Your website cited by name when AI tools answer questions in your category. The closest equivalent to ranking on page one — but in a generative answer instead of a list of links.
Schema markup (Organization, Service, FAQ, Speakable, LocalBusiness, Product) that gives AI tools a clean, machine-readable understanding of who you are and what you do.
Content patterns optimized for AI extraction — clear definitional paragraphs, structured FAQs, scannable lists, and unambiguous claims that AI tools can confidently cite.
AI tools weight authority across the open web — citations on industry sites, directory listings, review platforms, Wikipedia, and partner sites all factor in. We help you build a presence that AI tools recognize as authoritative.
What’s Included In An AIEO Engagement
- AIEO audit — how AI tools currently surface (or don’t surface) your business
- Schema and structured data implementation across your website
- Speakable schema for FAQs and direct-answer content
- Content restructure and rewriting for AI extraction
- Authority signal building — citations, directories, partnerships, and content strategy
- Ongoing measurement of AI tool visibility (which tools cite you, for which queries)
Audit
We test how ChatGPT, Perplexity, Google AI Overviews, and Claude respond to questions in your category. We identify where you’re cited, where you’re missing, and where competitors are winning.
Foundations
We implement the technical foundations — schema, structured data, speakable markup, content patterns — that AI tools rely on.
Content
We restructure and rewrite key pages so AI tools can extract clear, citation-friendly answers about your business.
Authority
We build authority signals across the open web — citations, partnerships, directory presence — that reinforce your credibility to AI systems.
Measure And Refine
AIEO isn’t one-and-done. We monitor visibility across AI tools and refine the approach as the tools (and the queries that matter) evolve.
Who AI Optimization is for
- Service Businesses Where Buyers Research
- B2B Companies
- Educational Programs
- Professional Services
- Healthcare & Specialty Services
- Multi-Location & Franchise Operators
- Local Service Businesses
FAQs
Is AIEO different from SEO?
AIEO and SEO overlap but emphasize different signals. SEO targets traditional search engines that rank pages. AIEO targets AI tools that generate answers and cite sources. The technical foundations overlap — schema, structured data, fast load times, authoritative content — but AIEO emphasizes content patterns optimized for direct extraction by AI systems. Doing one well usually helps the other.
Which AI tools matter for AIEO?
The major ones today are ChatGPT (OpenAI), Perplexity, Google AI Overviews (formerly SGE), Claude (Anthropic), Microsoft Copilot, and Meta AI. The list is changing. We optimize for the tools your buyers are actually using.
How long does AIEO take to show results?
Some signals — schema implementation, content restructure — show in AI tool responses within weeks. Authority signals take longer. Most engagements show measurable improvement in citation frequency within two to four months.
Can AI tools find my business if my website is small?
Yes — sometimes more easily than a large site, because clear content is easier to extract than buried content. The factors that matter are clarity, structure, and authority, not page count.
How is AIEO measured?
We measure citation frequency in AI tool responses, the queries you’re cited for, the queries competitors are cited for that you aren’t, and changes in branded and organic traffic that correlate with AI tool visibility.
How does AIEO connect to my existing SEO work?
AIEO builds on the same foundation as SEO — content, technical setup, authority — but emphasizes signals AI tools rely on more heavily. If you’re already doing SEO well, AIEO is a natural extension. If you’re not, we can do both together.
Ready To Be Found By AI Search?
Tell us about your business and your category. We’ll show you where you stand in AI search today, and what it would take to change that.