7 Ways to Improve Your Online Store’s Conversion Rate

7 Ways to Improve Your Online Store’s Conversion Rate

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In this article you will learn:

  • What does “conversion rate” mean?
  • What is an ideal conversion rate?
  • How you can increase your conversion rate and get more sales

The Importance of Conversion Rate

Conversion rate is the percent of people who make a purchase on your website.  Improving your conversion rate is the foundation of a successful eCommerce website; a quality conversion rate is critical to your success.

At a high level, a quality conversion rate is 1-2%.  The ideal conversion rate varies by sector, ranging from 0.4% to 3%.  The graph below provides some statics from IRP that may be helpful, Advanced Analytics Opportunities for eCommerce Stores offers more statistics on various sectors.

Conversion Rate Optimization

Conversion Rate Optimization is the process of increasing your online store Conversion Rate.  This is an ongoing process of testing and measuring different aspects of your store in order to optimize conversion.  For a website with lots of traffic, this is a must-have service for success.  If you are a smaller volume eCommerce site, here are some best practices that you can use on your site to increase conversion rate and your success.

1.   Add Reviews

Adding reviews (also known as customer testimonials) adds credibility to your brand and the product(s) you are selling.

Note:  The more relevant your reviews are to a specific product you are selling, and the more the reviews talk about specific benefits, the better.

2.   Add Case Studies

Case studies have an impact similar to reviews.  A case study is a longer story about how someone decided to buy your product, and how your product helps them.  We have a simple guide that can help you write powerful case studies.

3.   Optimize for Mobile

Make sure that your website is optimized for User Experience both on desktop and smartphones.  More and more sales are happening on mobile and it’s no longer good enough to just have a mobile-friendly website.  Users are expecting an excellent mobile experience.  Google expects it too and your rankings will be negatively impacted if you offer a poor mobile experience.

4.   Improve your checkout process

Make your checkout process really easy to follow and understand.  It’s essential to optimize the user experience of selecting a product, checking out and paying for the product.  making a purchase.  The process needs to be simple, intuitive and compelling.

5.   Add Abandon Cart Email Reminder

There will be a percentage of people who put products in their cart, only to abandon the cart and never make a purchase.  There are a lot of reasons why people may abandon a shopping cart; many simply get distracted.  An effective tactic is to send an email reminding them of the products they left in the shopping cart.  Adding an abandon cart email reminder will increase your conversion rate.

6.   Speed up your website

The speed of your website has a significant impact on the time people will spend on your website.  If it’s too slow, they won’t stay.  There are a number of things you can do to speed up your website.  We’ve got some tips for speeding up your website that you should check out.

7.   Quality Product Descriptions

Make sure you have quality product descriptions.  Provide details of the product as well as key benefits or pain points as appropriate.  Customers appreciate this additional information, and this can help build trust in your company.  Customers also like pictures; make sure they are quality images of your product(s) and that they match the corresponding description.

Closing Thoughts

If you have an eCommerce website, you need to start optimizing your website.  It’s one of the best ways to increase the sales and revenue of your website.  Start with the tips here or give us a call to have us do it for you.


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