The Challenge
Spirit of Math serves parents, students, and educators across 35+ locations. Its previous website did not clearly communicate the quality of its programs or provide an effective way to organize and manage information for each campus.
The Approach
The Story clarified the messaging, redesigned the website and developed a centralized location-page system. The system enables Spirit of Math to create and manage location pages internally, with each new page automatically appearing in the searchable map and location directory.
The Results
Families can more easily find the right campus and understand what it offers. The Spirit of Math team has greater control over its website and can edit content, manage location information and launch new locations without depending on an outside developer.
Within two months of launching the new website, Spirit of Math grew its franchise network by 20%.
