The Brief
Historically, BVD Group has been a travel centre, providing diesel fuel, and various amenities for the trucking industry. BVD Group has changed though, and they needed a website that would not only fully showcase everything available at their travel centres, they needed to be able to showcase their capital services, equipment finance, real estate, and truck sales. In addition, BVD wanted its website to provide a better brand that exhibited them as a proper corporate player in the trucking industry.
The Approach
BVD Group wanted a way for visitors to easily see in the first screen on of the website, what their service offering. It needed to be simple and easy to understand. Multiple concepts were discussed and presented. BVD was very excited about the design presented.
The Story then needed to create a way where each of the 5 business units appeared on the website as distinct units, while being a part of the same website. Each individual business unit has it’s own self contained section with a unique menu for each of the five business units.
The Story also needed to make it so that the desiel prices to be shown live (updated every 5 minutes).
The Results
BVD is very pleased with their website and how all of their business units and offerings are showcased simply and easily, both on desktop and mobile.
Services Provided Include:
- Web Design
- Web Development
- Copywriting
- Strategy
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