The Brief
When Clearview started looking for a new website, they just wanted one that looked better. But after they engaged with The Story Web Design & Marketing, they realized that they could get a website that would allow their customers to find the information that they need. This would save time for them and increase convenience for their customers.
The Approach
Clearview wanted their clients – retail, wholesale, and landscapers – to use the website to find the products and detailed product information they needed. It was essential to provide unique pricing levels for different types of customers. The Story and Clearview planned for both what they need now and what they want for the future, including additional information, such as product FAQs and explainer videos.
Clearview spent time working through the information that was going to be in the products, and then our team put the right information in the database so they could have everything they needed for their interactive product and pricing system.
The Results
Clearview loves how much more professional-looking their website is now, but even more important is the functionality.
Clearview’s customers wanted access to online pricing – especially landscape and wholesale clients. Having a system that provides up-to-date pricing, product information, and a buying request system saves their team valuable time, which is especially needed during peak season.
And they love the bulk material calculator, since they get so many calls from people trying to figure out how much soil or mulch or gravel they need. This is a real time saver and convenience provider for their clients.
