Clearview Nursery

Clearview Nursery

We love our website. The Story delivered on what they said they would, both in the time frame we needed and at the price we agreed to – with no surprises. They continue to provide excellent support after the launch.

Michael LaPorte, General Manager, Clearview Nursery

The Brief

When Clearview started looking for a new website, they just wanted on that looked better.  But after they engaged speaking with The Story Web Design & Marketing, they realized that they could get a website that would allow their customers to find the information that they need.  This would save time for them and increase convenience for their customers.

The Approach

The Story Web Design & Marketing initiated the project by understanding what was needed so that we could provide the look and feel, the text and the functionality that Clearview needed.

There was significant discussion about how Clearview wanted our clients – retail, wholesale, and landscapers – to be able to use the website.  The Story and Clearview planned for both what they need now and what they want for the future, including additional information, such as product FAQs and explainer videos.

Clearview spent time working through the information that was going to be in the products, and then their team worked through getting the right information in the database so they could have everything they needed for their interactive product and pricing system.

The Results

Clearview will tell you that website is definitely more professional looking now.  They are proud of how our website looks, but even more important is the functionality.

Clearview’s customers wanted access to online pricing – especially landscape and wholesale clients.  Having a system that provides up-to-date pricing, product information, and a buying request system saves their team valuable time – which is especially needed during peak season.

And they love the bulk material calculator, since they get so many calls from people trying to figure out how much soil or mulch or gravel they need.  This is a real time saver and convenience provider for their clients.

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