Lead generation increased after both websites were launched. The Story, valuing transparency, were consistent communicators and circulated project updates regularly. During both engagements, the team delivered results that aligned perfectly with internal goals.
Mark Christie, President
The Brief
Salesforce Training provides customized, relevant and hands-on training so that sales teams can excel with Salesforce. We get sales people to:
- think about why things work the way they do,
- understand how they can leverage it for their own individual success,
- interact with the tool through hands-on training.
Through highly interactive and hands-on training, Salesforce Training helps sales teams to succeed with Salesforce.
The Approach
Salesforce Training needed a website the clearly communicated the value of their company to corporate clients. Salesforce Training wanted a website that had animation and provided the appeal of a technology company. They needed a company that could help them pull everything together, including a new brand, engaging copywriting, and help to increase the SEO value of their website.
The Story and Salesforce training held weekly meetings to review work completed and discuss the next objectives. The new brand was designed and the copywriting was started. The copy continued to be written as the website was designed. The website was developed, tested and taken live.
The Results
Salesforce Training got a fresh new brand and website that they love. They got copywriting that’s engaging and reflects who they are. The website immediately jumped in rankings on Google and continues to climb in rankings across dozens of keywords, including high volume keywords and highly targeted long-tail keywords.
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